Answered By: Alison Gowers Last Updated: Jun 11, 2020 Views: 232
The nature of the Internet means an 'implied license' exists which permits hyper-linking to other websites. This license should be considered to be in place except where it is expressly prohibited by the owner of the site (please check the terms and conditions of the site you intend to link to).
Linking to a page within a site (deep linking) that bypasses advertising, promotional or other material that is of the nature of which the website owner would reasonably expect a visitor to read can be risky. It is also good practice to acknowledge appropriately and include a disclaimer on your site as to the nature and content of the site you are linking to.